Membership Reports

Track member growth, retention, and plan distribution.

Membership reports help you understand your club's growth. Track new signups, cancellations, and retention to make informed decisions about marketing and member satisfaction.

Statistics Overview

Membership Statistics

Total Active Members156
New This Month+12
Cancelled This Month-3
Net Growth+9
Retention Rate94%

Key metrics update in real-time as members join, cancel, or renew.

Key Metrics

Active Members

Members with a current, active membership. This is your core member base.

New This Month

Members who started their membership this month. Shows acquisition success.

Cancelled This Month

Members who ended their membership. Track reasons to reduce churn.

Retention Rate

Percentage of members who renew. Higher is better—aim for 85%+ monthly.

Plan Distribution

See how members are distributed across your plans:

PlanMembers% of TotalMRR
Adult Monthly7850%$6,630
Youth Monthly5233%$3,380
Family Plan2617%$3,380

MRR = Monthly Recurring Revenue from each plan type.

Growth Trends

Monthly Growth

Chart showing net member growth (new minus cancelled) over the past 12 months. Identify seasonal patterns.

High retention (85%+) is more valuable than high acquisition. Focus on keeping members happy.
Review churn reasons monthly. If "schedule" is common, consider adding more class times.
A sudden spike in cancellations might indicate a problem. Investigate immediately.

Frequently Asked Questions